Insights, trends, and strategies in the world of influencer marketing
LiveX Africa is pioneering the professionalization of the global Somali Creator Economy. This dynamic talent pool, composed of over 70% youth, spans East Africa and reaches across the vibrant diaspora...
Read More
The African creator economy is undergoing a structural transformation, rapidly evolving from a decentralized collection of digital talents into a formal, multi-billion-dollar economic force...
Read More
The notion of the "Somali market" can no longer be confined by geopolitical borders. It is, in reality, a sophisticated, borderless cultural and economic network that stretches across continents...
Read More
Somalia has long been known as the "Nation of Poets," a tribute to its profound oral traditions and literary depth. Today, that legacy is not disappearing; it is simply being digitized...
Read More
The future of African economic growth is unequivocally digital. Data from the Google & IFC e-Conomy Africa Report (2024) projects that the digital economy will add a staggering $180 billion to Africa's GDP by 2030...
Read More
In a world driven by digital connection, authenticity has become the new currency. Audiences no longer trust polished ads, they trust people. And among the fastest-growing, most engaged digital audiences...
Read More
In a political environment where accountability and efficiency are paramount, the high costs of traditional campaigns are increasingly scrutinized. LiveX Africa offers a strategic shift that moves campaign expenditure from a fleeting logistical cost to a durable, measurable investment...
Read More